Yep .. it's official, the change has come.

The Dunkin' Donuts re-branding has begun.

The first stop in the state to make the change to just Dunkin',  Ventnor, New Jersey.

There's a new menu according to phillyvoice.com that will include 'breakfast sandwiches, donut fries, hash browns, wraps and other new items in addition to the traditional doughnuts and bagels.'

I mean, I guess I already call it Dunkin' ... but am I really ready for this drastic change?! It's just weird.