Long-time Princeton jewelry store, Hamilton Jewelers, along with its owners, the Siegel family, just announced the creation of the Princeton Community Auction.

The auction is designed to "benefit independent and small businesses and their employees in the greater Princeton community."

In a statement, Hank Siegel, President and CEO of Hamilton Jewelers commented, “So many of the small and medium-sized businesses in the greater Princeton area have been devastated by the impact of COVID-19, and therefore our family saw an opportunity to take action. We are partnering with others in Princeton to create the Princeton Community Auction to benefit the small businesses we all know and cherish in our community as well as their employees.”

The online auction will take place April 20-May 20.  The Princeton Community Auction is currently soliciting for "individuals, businesses, civic groups and more" that are willing to "donate goods, a service or an experience."

In addition, small businesses that wish to apply for a grant can do so online here.

For more information about the auction, click here.

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