The popular cosmetic brand Morphe just opened a new store at the Cherry Hill Mall.

I'm a makeup lover, so I'm super pumped about it.

I'm especially excited about it because before Morphe's stand alone stores were launched the only way to really buy the products was online and at select Ulta Beauty Stores.

Although buying makeup online is cool and all I honestly prefer going in checking out the shades and textures of the products in person.

The way I actually discovered the brand was through social media and their collaborations with makeup infulencers like Jaclyn Hill, James Charles and Jeffree Star.

So obviously they sell very cool makeup pallets based on their collaborations.

Other then the collabs the brand sells a, "full lineup of professional-grade makeup that spans over 300 brushes, highly coveted artistry palettes, and 60 shades of Fluidity Full-Coverage Foundation." says patch.com.

So yeah, it's basically makeup heaven if you're a fan.