A-list actress Kate Hudson may not be the first celebrity you think of when you picture a potential new spokespeople for Weight Watchers, now known as simply WW after a recent rebranding, but here we are.

Hudson may be more well known for hit movies like How to Lose a Guy in 10 Days, Almost Famous, and Bride Wars, than struggling with her weight. And while news of Hudson's new gig caused a bit of controversy at first, this is the same reason she makes sense as the latest face of WW.

A big part of why WW teamed with the actress is to help change people's preconceived ideas of what the program is all about. "WW is not a diet, it's really a lifestyle," Hudson attests.

"One of the things about this re-imagining of WW is it's not just about weight, it's about wellness," Hudson told TODAY on Thursday (Jan. 10). "To me, it's all about support... Everyone's looking to how do you get motivated, how do you stay motivated?"

Weight Watchers was originally founded in 1963 by Queens, New York, mother and housewife Jean Nidetch. You can imagine how much health and weight loss knowledge and trends have changed over the past 56 years, so it only makes sense that the WW program and brand would evolve right along with them.


More From 94.5 PST