Princeton just got a whole lot sweeter with the grand opening of The Baked Bear on Witherspoon Street.

This marks their sixth location in the Garden State, with a seventh on the way.

The chain is known for their unique treats like cookies, brownies, and ice cream, all made from scratch.

@thebakedbar via Instagram
@thebakedbar via Instagram

Customers can mix and match flavors of ice cream scoops, cookies, and toppings to make a custom ice cream sandwich just the way you want it.

For instance, there’s this one, packed with Lucky Charms and topped with a vanilla glaze:

@thebakedbar via Instagram
@thebakedbear via Instagram

The stoner’s dream: Kitchen Sink, consisting of pretzels, potato chips and chocolate chunks

@thebakedbar via Instagram
@thebakedbear via Instagram

Or Bear Tracks: Mini M&Ms, sprinkles and Oreos

@thebakedbar via Instagram
@thebakedbear via Instagram

Take a look at the Pistachio Walnut Chunk described as a “perfect blend of crispy on the outside and soft on the inside sprinkled with sea salt.”

@thebakedbar via Instagram
@thebakedbear via Instagram

Sweet!

The newest Baked Bear is located at 41 Witherspoon St. in Princeton, NJ.

They also have spots in Westfield, New Brunswick, Long Branch, Asbury Park, and a food truck that travels along the Jersey Shore.

They have another store opening soon at 730 Washington St. in Hoboken, NJ. A date has not yet been announced on their website.

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The data — from May 2025 to May 2026 — comes from Townsquare partner Placer.Ai, which uses foot traffic, real estate and other location-based data for trend analysis.

Want to explore business trends in New Jersey? Submit a request to talk to a Townsquare New Jersey marketing specialist to discuss how to use this data.

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The post above reflects the thoughts and observations of New Jersey 101.5's Kylie Moore. Any opinions expressed are Kylie's own. You can follow Kylie on Instagram.

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