New Supermarket, Lidl, Is Now Open in Cherry Hill
Much like Aldi, Lidl (rhymes with "needle") is a German-based supermarket that has been popular in Europe for years but is just now entering the U.S. market.
Lidl's U.S. expansion includes a brand new store on Rt. 38 in Cherry Hill, NJ.
According to the company's website, Lidl offers "carefully curated selections (of items) that are top-quality and best-prices." In addition, Lidl says about 90% of what they offer comes from their own "private label."
The layout of every Lidl store is the same by design. That way, a customer can walk into any location and instantly know where to find what they're looking for. Plus, like Aldi, Lidl has a "bring your own bag" policy.
Lidl sells more than just food. A current ad on their website features a ladies' long knit cardigan for $12.99, a cast-iron roaster for $24.99, and a men's hoodie for $9.99. Other categories include toys and tools.