According to the Philadelphia Business Journal, Urban Outfitters is about to launch a service where subscribers will be able to rent clothing from the company's 3 brands - Urban Outfitters, Anthropologie and Free People.  The new service, which will be called Nuuly, will also offer items from Reebok, flea markets and vintage clothing dealers.

A Nuuly subscription will cost $88 per month and will get subscribers 6 items.  The Philadelphia Business Journal says that Nuuly expects to have 50,000 subscribers.


Urban Outfitters first store opened in Philadelphia, near the University of Pennsylvania, in 1970.  Almost 50 year later, there are over 200 UO stores in the U.S., Canada, and Europe.  In addition to the company's clothing and home brands, Urban Outfitters also operated the Vetri Family restaurant group.

Local Urban Outfitters locations include Downtown Princeton and Cherry Hill Mall.  Anthropologie and Free People both have locations in Marketfair in Princeton.

Nuuly is asking people who are interested in getting more info on the service to sign up at nuuly.com.