Philadelphia 76ers star Joel Embiid has officially trademarked 'The Process'.

And it's about time if you ask me!

The basketball star is well known for his famous phrase '(Trust) The Process' since he's hit the court and it's become such a popular saying not only in the Philadelphia area but in the NBA world as well.

U.S. Patent and Trademark Office has approved the famous phrase 'The Process' for apparel, non-alcoholic pre-mixed bottled Shirley Temple drinks, rubber bracelets and children's books.

That is an interesting mix of things to trademark, so I'm actually eager to see what will become of it and what products are going to be produced.

I think my favorite thing will most likely be the children's books, it will be interesting to see the finish work.

According to, "Embiid has been waiting on a "The Process" patent since the center made his NBA debut against the Oklahoma City Thunder in 2016."


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