Beyonce + Balmain Are Putting Out a Coachella-Inspired Clothing Collection
In April, Beyonce stunned the world with a Coachella set that will go down in the history books, and now the Queen and the fashion house Balmain are teaming up and putting out a new clothing collection to benefit charity.
The idea was conceived in the desert—Balmain helped with Bey's Coachella wardrobe, which was inspired by marching-band uniforms of America’s historically black colleges and universities. Together, they will release to the public yellow and pink sweatshirts Beyonce wore onstage and a black tee with the same graphic. The mini-collection is set to launch July 13 in Paris and will be available online the following day on beyonce.com and balmain.com.
“I worked really long with her on the Beychella moments, and the fact that we can release this collaboration that is based on our creativity, Beyoncé and I, is really a big, big step for fashion and music together," Balmain creative director Olivier Rousteing said in a statement.
Proceeds from the collection will benefit United Negro College Fund. This is in addition to the $100,000 Queen Bey already donated to four historically black colleges after her Coachella set.